· To provide leadership
· To act as a communications hubTo market & promote by building a world-wide corporate identityTo establish effective development policies (attracting/training new participants)
· To ensure that windsurfing remains an Olympic discipline
· To establish global competition structure
· To act as an administrative service
· No shareholders/non-profit making/

2) WINDSURFING IN THE OLYMPICS

Background
· Is a valuable asset
· The most accessible of Olympic sailing events
· Encourages the participation of women (Minimum 30%)
· NOC funding is directed at developing the sport
· Helps globalise the sport & unify it around one format
· 70 nations involved
For 2008
Accessible to all brands
Broader weight band to maximise crossover between racing formats
Possibly only one Trials event (July)
All brands invited to participate in developing marketing strategy

3) ARISTEIA COMMUNICATION’S STUDY – Main messages

Windsurfing requires all stakeholders to work together
Through a strong central administration
To identify strong flag carrier
To establish a clear-cut positioning
To develop & implement a global communications strategy
To bring new participants into the sport
To implement an effective marketing concept for the Olympic format
To generate more media coverage

4) ISAF EVALUATION TRIALS

Rich Jeffries (USA – Chairman of e-team)
Experience:
Chairman of the Windsurfer class (IWCA)
Race director for the PBA
Windsurfing magazine editor
Venue manager for the 1984 & 1996 Olympic Sailing Regatta
Current vice chair of the ISAF Windsurfing Committee
There are 10 racers on the e-team (5 men/5women)
Men from ARG, GRE, JPN & USA
Women from HKG, ITA, JPN, NOR & POL
FW & IMCO formats are represented
The e-team
Is keen to identify the very best format for 2008
And currently has an open mind as to what that might be
Would like to involve the maximum number of shapers & brands in the process
Will make a recommendation to the 2003 ISAF Conference (November)
The IWA White Paper is a useful guideline
A representative from each team submitting a board for evaluation should be at the trials
Will probably stage only one trials event (July in France?)
Trials criteria and conditions to be published by March 1st 2003

5) ELECTION OF INDUSTRY REPRESENTATIVE TO THE IWA BOARD

· Michel Quistinic (Neil Pryde Europe) was elected by the brand representatives present to sit on the IWA board
· These were Guy Chilvers (Bic), Michel Quistinic (Neil Pryde Windsurfing div), Svein Rasmussen & Jim Drake (Starboard), Jorg Muller (Gunn Sails), Boris Zwetkoff (Mistral, Fanatic, F2, North & Arrows), Patrice Belbeoch (Exocet)
· Apologies were received from Frédéric Galvani (AHD) who wishes to be kept informed